21 Tips For Marketers About Facebook Timeline For Fan Pages | Mari Smith

21 Tips For Marketers About Facebook Timeline For Fan Pages | Mari Smith:
One of the biggest feature changes that many businesses are upset about is the removal of a default landing tab.

The good news is you can still have custom tabs, plus the like-gating element still functions. You just can’t set a default landing tab. However, each of your apps still has its own unique URL.
That means you can drive traffic to any “landing” page you wish – from within Facebook via ads, your profile and other places as appropriate; and from outside Facebook on your website/blog, other social profiles, tweets, email campaigns, email signature files, and so forth.

With the new Timeline design, you’ll notice the generously large cover image at the top of your page.

Here’s a list of 21 key points (each tip is analyzed in the full article) about the new Timeline design:

1. Preview...
2. March 30...
3. Cover Image...
4. Image rules...
5. Profile picture...
6. Landing tab...
7. App URLs...
8. Showcase apps...
9. Custom thumbnail...
10. Liked button...
11. Interest Lists...
12. Milestones...
13. Wall Filters...
14. Pin posts...
15. Highlight posts...
16. Posts by others...
17. Default wall...
18. Personalization...
19. Adjust photos...
20. Messages...
21. Admin Panel...

At the end of article, Mari Smith has added some resources: Facebook’s Page Guidelines and Video Tutorial from official Facebook.

Check out full article here: http://j.mp/wnNs3U

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Keyword-Based Themed Content Strategy: A Three-Step Process | SearchEngineLand

Keyword-Based Themed Content Strategy: A Three-Step Process | SearchEngineLand:
Robin Good: Brad Neelan does a good job of outlining and summarizing what it takes to find relevant new content themes that can help you or your company stand out and become more relevant to your readers.

In synthesis, this is the three-step strategy he suggests to use:

"What you are looking for is data insights that highlight a trending topic or illustrate an opportunity area based on emerging interest.

When you couple these trending keyword opportunities with categories of interest to your business clientele, you can formulate a snapshot based on growing patterns of interest.

...When you begin to institutionally think about where you can capitalize on keywords that are either not yet in vogue, or about to become breakout, you will find that search provides a wealth of potential insight to inform your next big differentiating position.

...Once you have begun to think about the opportunities keyword insights can provide, you collect the concepts into a pool of potential targets grouped by theme."

Useful. 7/10

Full article: http://searchengineland.com/3-step-model-for-developing-insights-through-keyword-trends-113973 ;

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